Yo!Rent - Promotions Module

Introduction

Purpose: The purpose of this document is to enlist all the features of the Promotions module in the Yo!Rent platform. The promotion module serves various purposes such as increasing sales, customer acquisition and retention, running market campaigns, etc. This module enables the admin/seller to configure the various promotional settings in order to increase customer engagement by generating excitement around new products or upcoming sales events, helping to enhance brand awareness.

Scope: The document focuses on the core promotional aspects of the platform, which majorly include:

• Reward Points

• PPC promotions

• Referrals

The discount section of the promotions module has been covered separately in the Discount module document. Please refer to the “Yo Rent_Discount Module_SOW” for that.

Features: Rewards points can be gifted (when enabled by admin) to the buyer for

1. Every Purchase

2. For Birthday

3. For the buying in an year

1. A referral module will be available, and buyers can refer anyone. ( as per admin enablement).

2. Rewards points on Referrals for the following events:

1. On successful registration of the referral

2. On first purchase of the referral

3. PPC promotions for sellers

4. Management of PPC promotions module by the admin

Business Process Overview

1. Admin :

1. Configures the reward points for purchase, birthday event, and buying in a year

2. Activate/ deactivate referral module

3. Configures the referral module

4. Configures the reward points for the referral module

5. Configures complete PPC module

1. Buyer :

1. Earns reward points for purchases, birthday events, and purchases in a year (when enabled by the admin)

2. Refer the platform to friends and family with the help of a unique referral link or referral code.

3. Earn reward points under the referral module when the person ( to whom the referral has been done) registers or on their first purchase ( when enabled by the admin)

4. Redeem reward points during checkout

1. Seller:

1. Can run PPC advertising campaigns related to products or offers to increase the sales. (PPC module being completely managed by the admin)

2. Need to maintain the wallet balance.

Functionalities

1. Admin Side

1. Reward points

1. To configure the reward points, the admin needs to go to the “Reward points” section in the “System general settings”.

2. On clicking that, a setup form will open, through which the admin will configure the reward points.

3. The admin will configure the reward points for the following events:

1. On every purchase: The admin will configure the following details from that setup form:

1. Enable/disable reward points on every purchase

2. Reward points value in monetary terms

3. Maximum reward points

4. Minimum reward points required to redeem during checkout

5. Reward Points validity ( in days)

**Note: The admin can also set up the reward points for every purchase from the “Promotions” tab by clicking on the “Reward point on each purchase” option and filling in details.

1. Birthday reward Points: The reward points earned by the buyer on the birthday. The admin configures the following for this:

1. Enable/disable

2. Set birthday reward points

3. Validity ( in days)

1. “Buying in a year” reward points: The buyer will earn reward points in this scenario when the order value for one complete year is above a particular set value ( by the admin). The admin configures the following in this :

1. Enable/disable

2. Buying completion order status

3. Minimum buying value that year

4. Reward points to be gifted

5. Validity of the reward points

1. Referral Module

1. The referral module will enable the buyers to refer the platform to their friends and family

2. To configure this, the admin will go to the “Referral Section” under the “System General settings”

3. On clicking that, the Referral module set-up form will open, and the admin will configure the following:

1. Enable/disable referral module

2. Set referral link validity period (in days)

4. The admin has the option of giving reward points to users ( both referrer and referral) after the successful registration of the referral and on the first purchase by the referral. For this, the admin needs to configure the following details in the setup form for both of these events:

1. Referrer reward points

2. Referrer reward points validity

3. Referral reward points

4. Referral reward points validity

2. PPC module management

1. Admin can configure the PPC (pay per click) module from the “PPC Management” section under the “System general settings”

2. This module will enable the sellers to run the PPC advertising campaigns

3. As soon as the admin clicks on the PPC management section, a set-up form opens, and the admin needs to configure the following information:

1. Minimum waller balance: This is the wallet balance that the seller needs to maintain at all times.

2. Days interval to charge the wallet

3. Cost per click ( for product) :

4. Cost per click (for the slide): PPC product count on the home page: How Many PPC Products Shown On Home Page

5. PPC shop count on the home page: Cost per click (for the shop): How many PPC Shops are shown on the Home Page

6. PPC slide count on the home page: How many PPC Slides are shown on the Home Page

7. PPC click count time interval: This is to set a time interval to calculate the number of clicks from one user for each promotion.

1. Buyer Side

1. View Reward points

1. The buyer will be able to view the reward points in the buyer dashboard under the “Offers and Rewards” section by clicking on the “reward points” option.

2. The buyer will be able to view :

1. Current reward points (total)

2. The value of the reward points in the default currency

3. List of reward points earned with description, date of getting the reward points, and expiry date

2. Earn reward points

1. The buyer will be able to earn reward points on the following events :

1. On each purchase (when enabled by the admin)

2. On Birthdays (when enabled by the admin)

3. On Buying for a year (when enabled by the admin)

2. The no. of reward points received for each event, the expiry of the reward points, the value, etc, is all managed by the admin (refer to the “Admin Side” section

1. Refer

1. The buyer will be able to refer through the “Share and earn” option under the “Offers and rewards” section on the seller dashboard

2. The referral will be done by a unique referral link that can be sent to friends and family by the buyer. (only when referral module is enabled by the admin)

1. Earn Reward points through referral

1. The buyer will be able to earn reward points through the referral on the following events :

1. Registration of the referral

2. First purchase of the referral

2. The reward points will be automatically credited and will be visible under the Reward Points section in the buyer's dashboard

1. Redeem Reward points during checkout

1. At the time of checkout, the buyer will have the option of availing the discount by using the reward points.

2. The buyer can click the reward points checkbox, and the payable amount will be updated (discount through reward points deducted). These reward points can only be redeemed if :

1. Admin has enabled the reward Points redemption

2. Minimum reward points should be there with the buyer ( as set by the admin)

3. Reward points have not expired

4. The maximum reward points that can be redeemed for an order is set by the admin from the “Reward points” section in the “System general settings”.

1. Seller Side

1. Seller will be able to run their PPC advertising campaigns

Assumptions

NA

Exclusions

1. The documentation is for the promotions module only

2. The discount module is not included, as that has been documented separately.